Study Boundless | Essen NRW

My work revolves around managing WordPress websites, optimizing Google Ads campaigns, and developing data-driven dashboards. I leverage tools like Looker Studio, Power BI, GTM, and GA4 to track performance and enhance digital strategies.

• Manage WordPress websites, ensuring SEO-friendly structures and highperformance functionality.
• Create and optimize Google Ads campaigns, leveraging data to enhance conversion rates and ROI.
• Develop Looker Studio & Power BI dashboards to track customer behavior,sales trends, and digital performance.
• Implement Google Tag Manager (GTM) and Google Analytics (GA4) to enableprecise event tracking and reporting.

Airport Research Centre | Aachen NRW

My work involves the improvement of existing flight routes and the development of machine learning models to predict passenger volumes and behaviour to enable more efficient airport operations.

• Improved flight routes and developed machine learning models to predict passenger volumes, enhancing airport operations efficiency.
• Created forecasting models with RandomForesRegressor, XGBoost, and TensorFlow, integrating results into operational planning software CAST.
• Analysed passenger movements using Python, generating detailed behavioural reports.

Timeframe AG | Essen

Conducted website performance analysis and Google Ads performance using GT4. Developed interactive dashboards using Locker Studio and integrated them using Graphs APIs to automate data retrieval from Google Sheets.

• Specialized in website performance analysis and Google Ads performance evaluation using Google Analytics.
• Created Looker Studio-based interactive dashboards, automating data fetches and visualizations using Json, google sheets and Google apps script.
• Created customized google Tags and triggers into Events and conversions using google Tag manager and assistant.

Make It Tetten GmbH | Düsseldorf NRW

Analysed data for customers such as Harley Davidson regarding package design performance, Product sales and use KPIs.

• Produced and sent weekly reports stakeholders regarding product performance.
• Automated data harvesting from Amazon and eBay, integrating it into Google Data Studio.
• Performed data cleansing, aggregation, and investigation in Power BI using DAX and Power queries.

Gelsenwasser AG | Gelsenkirchen NRW

Analysed weather household electricity and wind energy data in the southern German region.

• Analyzed weather, household electricity, and wind energy data for the southern German region.
• Built reusable dashboards in Power BI to facilitate data-driven decision-making.
• Generated insights using Excel, DAX, Pandas, and NumPy.