Study Boundless | Essen NRW

My work revolves around managing WordPress websites, optimizing Google Ads campaigns, and developing data-driven dashboards to support performance-based marketing strategies. I bring deep knowledge of digital advertising, including platforms such as Google Ads and Meta Ads, and use advanced analytical tools to ensure campaign success and continual improvement.

• Manage SEO-friendly WordPress sites and run high-performance Google & Meta Ads campaigns.
• Optimize campaigns using Looker Studio, Power BI, GA4 & GTM to boost ROI and conversions.
• Track user behavior, sales trends, and KPIs through custom dashboards and event reporting.
• Apply strong analytics, monitor trends, and adapt to new tech in digital advertising.

Airport Research Centre | Aachen NRW

My work involves the improvement of existing flight routes and the development of machine learning models to predict passenger volumes and behaviour to enable more efficient airport operations.

• Improved flight routes and developed machine learning models to predict passenger volumes, enhancing airport operations efficiency.
• Created forecasting models with RandomForesRegressor, XGBoost, and TensorFlow, integrating results into operational planning software CAST.
• Analysed passenger movements using Python, generating detailed behavioural reports.

Timeframe AG | Essen

Conducted website performance analysis and Google Ads performance using GT4. Developed interactive dashboards using Locker Studio and integrated them using Graphs APIs to automate data retrieval from Google Sheets.

• Specialized in website performance analysis and Google Ads performance evaluation using Google Analytics.
• Created Looker Studio-based interactive dashboards, automating data fetches and visualizations using Json, google sheets and Google apps script.
• Created customized google Tags and triggers into Events and conversions using google Tag manager and assistant.

Make It Tetten GmbH | Düsseldorf NRW

Analysed data for customers such as Harley Davidson regarding package design performance, Product sales and use KPIs.

• Produced and sent weekly reports stakeholders regarding product performance.
• Automated data harvesting from Amazon and eBay, integrating it into Google Data Studio.
• Performed data cleansing, aggregation, and investigation in Power BI using DAX and Power queries.

Gelsenwasser AG | Gelsenkirchen NRW

Analysed weather household electricity and wind energy data in the southern German region.

• Analyzed weather, household electricity, and wind energy data for the southern German region.
• Built reusable dashboards in Power BI to facilitate data-driven decision-making.
• Generated insights using Excel, DAX, Pandas, and NumPy.