Boundless Education Services | Essen NRW

Leverage GA4, GTM, and BigQuery to analyze behavioral and campaign data, improving performance efficiency through data-driven optimization. Build automated dashboards and execute A/B tests to boost ROI, conversions, and website performance.

• Leverage GA4, GTM, BigQuery to analyze behavioral and campaign data, improving performance efficiency by 24.5% through data-driven optimization.
• Design and execute A/B tests across ads, audiences, and landing pages, using SQL segmentation to increase ROI by 56.3% and conversions by 14%.
• Build automated dashboards in Power BI and Looker Studio, optimizing tracking and attribution, increasing accuracy and website performance by 13%.

Airport Research Centre | Aachen NRW

Built forecasting models and KPI dashboards to predict passenger volumes and improve airport staff planning and flight route efficiency.

• Built forecasting models with RandomForestRegressor to predict passenger volumes by 30% accuracy, improving airport staff planning.
• Delivered KPI dashboards and reports in Power BI, enabling tracking of flight route efficiency and cost-saving opportunities by 16.3%.
• Analysed passenger movements using Python, generating detailed behavioural reports at airports and increasing security analysis.

Timeframe AG | Essen NRW

Designed and maintained interactive dashboards in Power BI and Looker Studio, integrating Google Sheets and APIs. Implemented advanced GTM tracking and analyzed campaign data with GA4 and Google SQL.

• Designed and maintained interactive dashboards in Power BI and Looker Studio, integrating Google Sheets and APIs to automate reporting and reduce manual processing time by 31%.
• Implemented advanced tracking architecture in GTM (custom tags, triggers, event schemas), improving KPI accuracy and conversion funnel visibility by 18%.
• Analyzed campaign and behavioral data using GA4 and Google SQL, delivering stakeholder insights that reduced performance gaps by 22% and accelerated data-driven decisions.